Which of the following should be the first step in distribution planning?
A)determining the desired level of distribution intensity
B)developing distribution objectives
C)identifying the channel leader
D)determining a distribution budget
E)evaluating the internal and external environments

Question

Quizplus · Accepted Answer

Developing distribution objectives should be the first step as it sets the foundation and direction for the entire distribution strategy, guiding subsequent decisions and actions.

Which of the Following Should Be the First Step in Distribution