Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?
A)an administered vertical marketing system
B)a horizontal marketing system
C)a conventional marketing system
D)a corporate vertical marketing system
E)a multiple distribution system

Question

Quizplus · Accepted Answer

An administered vertical marketing system is where leadership is assumed by the size and power of a dominant channel member, rather than through ownership or contracts.

Leadership in Which Type of Marketing System Is Assumed Not