Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?
A)corporate
B)horizontal
C)conventional
D)contractual
E)administered

Question

Quizplus · Accepted Answer

A corporate vertical marketing system gives an organization more control over supply sources and resale of its products because the company owns multiple levels of the distribution and production process. This ownership increases capital investment and fixed costs due to the need to manage and maintain these additional operations.

Which Type of Vertical Marketing System (VMS)gives an Organization More