In which of the following situations would personal selling be the LEAST cost- effective choice?
A) a chain of supermarkets selling convenience products
B) a real estate agent selling a home
C) an automobile dealer selling luxury cars
D) a computer systems firm selling hardware and software to a large business
E) a manufacturer selling a line of running shoes to a chain of department stores
Correct Answer:
Verified
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Q42: involves two- way,personal communication about a good
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Q45: Which of the following is NOT one
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Q49: Which of the following communication and promotion
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