Apple recently ran ads featuring real people who had switched from Microsoft Windows- based PCs to Macs.When companies use people,actors,or sports celebrities as product endorsers,what kind of appeal is being used?

Question

Quizplus · Accepted Answer

The use of real people who have switched from one product to another is an example of a testimonial appeal, where individuals share their personal experiences with the product.

Apple Recently Ran Ads Featuring Real People Who Had Switched