Avis positioned itself against market- leading Hertz by claiming,"We're number two,so we try harder." This is an example of .
A) a lifestyle appeal
B) demonstration advertising
C) a slice of life appeal
D) reminder advertising
E) comparative advertising
Correct Answer:
Verified
Q61: Which of the following would a consumer
Q62: Which of the following is a technique
Q63: consists of short- term incentives to encourage
Q64: A trade show is a way for
Q65: Planning and implementing special events are typically
Q67: Which type of allowance is a reimbursement
Q68: Frequency is which of the following?
A)the percentage
Q69: in the form of logos,stationery,brochures,signs,business forms,business cards,buildings,uniforms,and
Q70: offer consumers savings off the regular price
Q71: Which of the following practices helps to
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