If you visit ? HYPERLINK "http://www.diamondsareforever.com/" ?www.diamondsareforever.com,?you can design your own ring.This site,which is operated by De Beers,then allows you to e- mail a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using .

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De Beers is using viral marketing, as they encourage users to share their custom ring designs with friends and relatives, thereby spreading awareness of the website through word-of-mouth and social sharing.

If You Visit ? HYPERLINK "Http://www