An ad for Maybelline age- minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1- off coupon when they try the new makeup.In terms of the communication model,the medium of this ad is .
A) Ladies' Home Journal
B) Melina Kanakaredes
C) the target market to whom Melina Kanakaredes appeals
D) Maybelline
E) readers who redeem the $1- off coupon
Correct Answer:
Verified
Q7: Chevrolet runs a promotion whereby consumers can
Q8: When FedEx communicates with its target markets
Q9: Which of the following types of communication
Q10: If you visit ? HYPERLINK "http://www.diamondsareforever.com/" ?www.diamondsareforever.com,?you
Q11: In terms of the communication model,the animated
Q13: In which step of the hierarchy of
Q14: An ad in a professional journal targeted
Q15: The decision to use a cleaning genie
Q16: Companies often fail to integrate their various
Q17: Integrated marketing communications require a company's mass-
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents