A company using IMC would be most likely to evaluate the effectiveness of a promotional campaign with which of the following?

Question

Quizplus · Accepted Answer

Marketing ROI (return on investment) is a comprehensive measure that evaluates the effectiveness of a promotional campaign by comparing the profit generated to the cost of the campaign, aligning with the goals of Integrated Marketing Communications (IMC) to assess overall impact and efficiency.

A Company Using IMC Would Be Most Likely to Evaluate