Which of the following is a marketing strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) experiential marketing
B) buzz marketing
C) guerrilla marketing
D) viral marketing
E) direct marketing
Correct Answer:
Verified
Q39: Which of the following is NOT true
Q40: The within the communication model must contain
Q41: A company using IMC would be most
Q42: Which of the following is typically true
Q43: The use of short- term incentives to
Q45: Advertising,sales promotion,personal selling,public relations,and direct marketing are
Q46: A television ad for Hanes underwear showed
Q47: Which of the following is NOT considered
Q48: Viral marketing is most closely related to
Q49: The is the focus for companies adopting
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