After determining its communication objectives,the company's next step in developing an IMC plan is to .
A) identify the target audiences
B) decide on a push or pull strategy
C) design the promotion mix
D) determine its marketing communication budget
E) identify its product's phase in the product life cycle
Correct Answer:
Verified
Q58: is the element of the promotion mix
Q59: Viral marketing primarily uses which of the
Q60: Perhaps the most logical budget- setting method
Q61: A new pizza restaurant is opening in
Q62: For marketers,which of the following is associated
Q64: With which type of marketing communication does
Q65: A representative from a nationally known cookie
Q66: Which of the following,if done correctly,do marketers
Q67: IMC stands for .
A)intelligent marketing communication
B)interactive marketing
Q68: Which of the following is the last
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