For marketers,which of the following is associated with the feedback stage of the communication model?
A) the variety of media available to carry the message
B) the use of frame- of- reference encoding
C) the need to seek out customer feedback
D) the need for continuous quantitative measurement
E) the need to check the reality of customers' unsolicited feedback
Correct Answer:
Verified
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A)intelligent marketing communication
B)interactive marketing
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