involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs.
A)Differential benefit development
B)Customer relationship management (CRM)
C)Value chain management
D)Value propositioning
E)Sales orientation

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves systematically tracking consumers' preferences and behaviors over time to tailor the value proposition to each individual's unique wants and needs.

Involves Systematically Tracking Consumers' Preferences and Behaviors Over Time in Order