Which of these statements about mass marketing is true?
A)Mass marketing can be cost- effective.
B)A mass marketing strategy is preferable to a target marketing strategy.
C)Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
D)Movie production and distribution companies typically use a mass marketing strategy.
E)The success of any organization's marketing efforts depends on its ability to engage in mass marketing.

Question

Quizplus · Accepted Answer

Mass marketing can be cost-effective because it allows companies to reach a large audience with a single marketing campaign, reducing the cost per impression.

Which of These Statements About Mass Marketing Is True