A catalog retailer has identified African- American professionals between the ages of thirty- five and forty- five as the group of customers within its larger market as a potential market for its products.The retailer has identified a .

Question

Quizplus · Accepted Answer

A marketing segment is a subgroup of a larger market that shares specific characteristics, making them a potential target for specific marketing strategies. In this case, African-American professionals aged 35-45 are identified as a distinct segment.

A Catalog Retailer Has Identified African- American Professionals Between the Ages