When asked to discuss the element of his marketing mix,the artisan said,"My average total cost for making a small leaded glass window is $200,and I typically haggle with my customers.I feel that I have done well if I can earn $150 on each window I sell."
A)distribution
B)price
C)promotion
D)production
E)cost

Question

Quizplus · Accepted Answer

The artisan is discussing the price element of the marketing mix, as he mentions the cost of production and the profit he aims to make from each sale.

When Asked to Discuss the Element of His Marketing Mix,the