maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.
A)Customer relationship management (CRM)
B)The social marketing concept
C)Value propositioning
D)A sales orientation
E)Value chain management

Question

Quizplus · Accepted Answer

The social marketing concept focuses on fulfilling customer needs while also considering the long-term welfare of society and ensuring profitability for the firm.

Maintains That Marketers Must Satisfy Customers' Needs in Ways That