A _ _ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.
A)stakeholder
B)market segment
C)value chain
D)popular culture
E)mass market

Question

Quizplus · Accepted Answer

A market segment is a subgroup of customers within a larger market who share similar characteristics and needs, distinguishing them from other customers in the market.

A _ _ Is a Distinctive Group of Customers Within