When a gap exists between a consumer's actual state and some ideal or desired state,the consumer has a .
A)demand
B)need
C)want
D)benefit
E)value

Question

Quizplus · Accepted Answer

A need is a basic requirement for survival, such as food, water, and shelter. A want is a desire for something that is not necessary for survival, such as a new car or a vacation. When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a need.

When a Gap Exists Between a Consumer's Actual State and Some