Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of .
A)social marketing
B)value management
C)e- commerce
D)return on investments
E)a myth

Question

Quizplus · Accepted Answer

This commercial uses a narrative structure similar to a myth, where characters embody larger concepts like good and evil, to engage viewers and communicate the brand's message.

Ronald McDonald Confounds the Hamburglar in the Basic Struggle of Good