IBM manager Celia Moore coordinates IBMs long- standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do.In the process,the program is actually helping to shape a market of significant interest to IBM."We see the program very much as an investment,rather than handing out money," says Moore.The existence of this program indicates that IBM has a orientation.
A)selling
B)environmental
C)social bottom line
D)financial bottom line
E)production

Question

Quizplus · Accepted Answer

The program indicates a social bottom line orientation as it focuses on using technology to transform education, which benefits society, while also aligning with IBM's interests.

IBM Manager Celia Moore Coordinates IBMs Long- Standing "Reinventing Education