_______is the net profit received from doing business with a given customer during the time that the customer continues to purchase from the firm.

Question

Quizplus · Accepted Answer

The lifetime value of a customer refers to the total net profit a company makes from any given customer over the period they continue to purchase from the company. This concept helps businesses understand the long-term value of maintaining good relationships with their customers.

_______Is the Net Profit Received from Doing Business with a Given