Which is not one of the elements of the communications mix?
A) Merchandising
B) Personal selling
C) Market research
D) Advertising
Correct Answer:
Verified
Q2: Public relations is an effective element of
Q3: Communications strategy requires a manager to look
Q4: A push strategy:
A) Would be running advertisements
Q5: The consumer adoption process model explains that:
A)
Q6: A family ski resort that offers poor-
Q7: Press releases are:
A) Documents that require public
Q8: The long- term goal of merchandising is:
A)
Q9: An effective public relations strategy:
A) Is allocated
Q10: The first stage of a communications strategy
Q11: Repetition in advertising is a waste of
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