According to the elaboration likelihood model of persuasion,in order to process a message centrally,one needs both the motivation and the ability to process the message.

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According to the elaboration likelihood model of persuasion, central processing requires both the motivation and ability to process a message. This means that an individual must have the desire and capability to analyze and critically evaluate the message. Without either motivation or ability, a message may be processed peripherally, in which an individual relies on superficial cues or heuristics rather than thorough scrutiny of the message content.

According to the Elaboration Likelihood Model of Persuasion,in Order to Process