An advertisement with a fear appeal is most effective when accompanied by information about how to reduce the danger.

Question

Quizplus · Accepted Answer

A fear appeal can be effective in gaining attention and motivating behavior change, but it can also lead to feelings of helplessness and anxiety if not accompanied by information on how to reduce the danger. Including information on how to reduce risk or how to take action can provide a sense of control and increase the likelihood of behavior change.

An Advertisement with a Fear Appeal Is Most Effective When