The Tupperware Home Party Corporation,which arranges parties in people's homes so that friends and acquaintances can purchase the company's products,primarily takes advantage of the social influence principle of

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The Tupperware Home Party Corporation primarily takes advantage of the social influence principle of liking/friendship. The parties are arranged in people's homes amongst friends and acquaintances, emphasizing the personal relationships and connections between individuals rather than formal authority or consistency in behavior. Participants are more likely to trust and be influenced by people they like and have a positive relationship with, which is why Tupperware relies on the liking/friendship principle to sell its products.

The Tupperware Home Party Corporation,which Arranges Parties in People's Homes