If a face cream company claims that its product will improve a consumerʹs social life, this is an example of
A)branding.
B)association.
C)puffery.
D)bait and switch.

Question

Quizplus · Accepted Answer

This is an example of puffery, which is an advertising or promotional technique that uses exaggerated, subjective claims that no reasonable person would take literally and that are not verifiable. Claiming a face cream can improve one's social life is a subjective and unverifiable assertion, typical of puffery.

If a Face Cream Company Claims That Its Product Will