When the FTC notifies an advertiser that its ads are deceptive and asks the adviser to stop running the ads, this first level of enforcement is called
A)a consent decree.
B)consumer payoff.
C)infomercials.
D)a cease-and-desist order.

Question

Quizplus · Accepted Answer

A consent decree is an agreement or settlement that resolves a dispute between two parties without admission of guilt or liability, used by the FTC as a first step to stop deceptive advertising.

When the FTC Notifies an Advertiser That Its Ads Are