According to Kimmel's (1997)theory of levels of social awareness in intercultural exploration,a complete unawareness of other cultures,which leads negotiators to attribute ignorance and bad intentions to the other side,is called

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Cultural chauvinism, according to Kimmel's theory, refers to a stage of intercultural awareness where there is a complete unawareness of other cultures, leading to attributions of ignorance and bad intentions to the other side. This stage is characterized by a belief in the superiority of one's own culture over others.

According to Kimmel's (1997)theory of Levels of Social Awareness in Intercultural