Vroom's theory points out that when valence is very high, people will exert effort despite low expectancies of success.

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Vroom's Expectancy Theory suggests that motivation is influenced by the desirability of the outcome (valence), the belief that effort will lead to performance (expectancy), and the belief that performance will lead to a reward (instrumentality). High valence can motivate effort even if expectancy is low, as the outcome is highly valued.

Vroom's Theory Points Out That When Valence Is Very High