Question 1

What are four good locations for placing copies of your center's brochure?

Accepted Answer

Good locations for placing copies of your center's brochure include
-community Welcome Wagon
-chamber of commerce
-pediatricians' offices
-businesses
-churches
-labor union offices
-schools,

Question 2

In good marketing, it is important to know a lot about the programs that you are competing with.

Accepted Answer

Knowing about competitors' programs allows for better market positioning, differentiation, and identification of strengths and weaknesses.

Question 3

The term "servicescape" means:

Accepted Answer

Servicescape refers to the physical and social environment of a service business, such as a child care center. It includes factors like facility design, décor, atmosphere, and employee behavior that shape customers' perception and experience of the service. Options A and B do not accurately reflect the meaning of servicescape, while option D is not a commonly used term in the service industry.

Question 4

The parents of the children at your center can be some of your best public relations representatives.

Accepted Answer

As satisfied parents can provide positive reviews and referrals to their friends and family, they can help in promoting and enhancing the reputation of the center.

Question 5

If you're good at public relations literacy but don't know how to apply what you discover, you aren't very good at public relations competency.

Accepted Answer

Public relations literacy is about understanding concepts, theories, and best practices in the field of public relations. However, public relations competency refers to the ability to apply that knowledge in practical situations. Therefore, if someone is good at public relations literacy but cannot apply that knowledge effectively, they are not truly competent in the field.

Question 6

You should let an answering machine field all calls from prospective clients.If you answer yourself, you'll give the impression of not caring about the children.

Accepted Answer

This statement is not necessarily true. Answering the phone yourself can give a personal touch and show that you care about the clients and their needs. However, it is important to have a professional and polite tone when answering the phone and to ensure that all messages are returned in a timely manner.

Question 7

What does a CCR&R agency do?

Accepted Answer

CCR&R stands for Child Care Resource and Referral, which is an agency that helps parents find child care and provides resources and support for child care providers, not any of the options listed.

Question 8

What are the "journalist's questions" which a good press release answers in its first paragraph?

Accepted Answer

The answer of What are the "journalist's questions" which a...

Question 9

How does a key claim differ from a key proof?

Accepted Answer

A key claim is a statement that a writer or speaker makes to support their argument or position. A key proof, on the other hand, is evidence that the writer or speaker uses to support their key claim. Therefore, a key claim and a key proof are not the same thing, and option A correctly distinguishes between them. The other options are incorrect: B is irrelevant, C is unsubstantiated, and D is incorrect.

Question 10

Because a newsletter costs so much to produce, it is wise to send it only to the families of the children in your center.

Accepted Answer

While it is important to target your audience and not waste resources, sending newsletters only to families in your center may limit your outreach and potential for new enrollments or partnerships. Consider other ways to reduce costs, such as using digital platforms, creating shorter newsletters, or partnering with local businesses to sponsor your communication efforts.

Question 11

Being accredited by an agency like NAEYC is a good thing to mention in the publicity for your center.

Accepted Answer

Being accredited by a reputable agency like NAEYC shows that your center meets high standards for quality and can attract parents who value quality care for their children.

Question 12

What are some good ways to market your center?

Accepted Answer

The answer of What are some good ways to market...

Question 13

Your public relations are likely to be most successful if you think in terms of the widest audience possible.

Accepted Answer

Public relations efforts are most effective when they target the broadest possible audience to maximize reach and impact.

Question 14

Thinking about the kind of person who is most likely to use your service and then tailoring your marketing to such a person is called creating a __________.

Accepted Answer

The answer of Thinking about the kind of person who...

Question 15

What are four important marketing functions that a servicescape fulfills?

Accepted Answer

The answer of What are four important marketing functions that...

Question 16

Many center directors view licensing representatives as government bureaucrats whose job is to watch child-care centers closely.In reality, though, it is best to:

Accepted Answer

Cultivating a positive relationship with your licensing representative can help you stay up to date on licensing regulations, address any issues in a timely manner, and potentially receive support or resources from the licensing agency. It is important to view them as a resource and partner in ensuring high-quality care for children, rather than an adversarial presence.

Question 17

How does marketing differ from public relations?

Accepted Answer

Marketing focuses on promoting and selling a specific product or service to a target audience, whereas public relations involves building and maintaining relationships between an organization and its publics, which can include customers, investors, employees, and the larger community. Public relations aims to create a positive image of the organization and to communicate its values, goals, and activities to a broad audience.

Question 18

Measuring public perceptions and calculating how these perceptions might change in differing circumstances is known as ____________.

Accepted Answer

The answer of Measuring public perceptions and calculating how these...

Question 19

Which of the following is a good principle of customer service?

Accepted Answer

All of the principles listed are important for providing good customer service.

Question 20

Consumers who are not very knowledgeable about child-care issues have the effect of:

Accepted Answer

When consumers are not knowledgeable about child-care issues, they may not demand high-quality programs, thus reducing the incentive for centers to offer such programs.

Quiz 14: Marketing and Public Relations