Which of the following statements is not true about the comparative scales technique?
A) Comparative scales include paired comparisons, rank order, and constant sum scales.
B) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
C) Comparative scaling is also referred to as non- metric scaling.
D) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.

Question

Quizplus · Accepted Answer

Comparative scales involve comparing two or more items directly, such as ranking or paired comparisons, not evaluating a single item on a preference scale.

Which of the Following Statements Is Not True About the Comparative