________ is a comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion.
A) Constant sum
B) Q-sort
C) Rank order
D) Paired comparison

Question

Quizplus · Accepted Answer

In rank order scaling, respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion. This technique is useful for understanding the relative importance of different options and for identifying the most preferred option. Constant sum scaling requires respondents to allocate a fixed amount of points across options, Q-sort involves categorizing items into different piles based on similarity, and paired comparison involves comparing two options at a time.

________ Is a Comparative Scaling Technique in Which Respondents Are