________ scaling and ________ scaling both are comparative in nature.Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.
A) Q-sort;constant sum
B) Rank order;constant sum
C) Rank order;paired comparison
D) Paired comparison;constant sum

Question

Quizplus · Accepted Answer

Rank order scaling and paired comparison scaling are both comparative in nature and result in ordinal data. They both require the respondent to compare options and make relative judgments rather than absolute evaluations. Both methods may result in the respondent disliking the brand ranked 1 in an absolute sense. Q-sort scaling and constant sum scaling, on the other hand, are different methods that do not involve direct comparison between options.

________ Scaling and ________ Scaling Both Are Comparative in Nature

Scaling and Scaling Both Are Comparative in Nature