Which of the following statements is not true about the comparative scales technique?
A) Comparative scaling is also referred to as non-metric scaling.
B) Comparative scales include paired comparisons,rank order,and constant sum scales.
C) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
D) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.

Question

Quizplus · Accepted Answer

The example given in option C is not an example of comparative scaling. It is an example of a preference scale, which is a type of comparative scale, but not an example of comparative scaling itself. Comparative scaling involves direct comparisons between two or more stimuli, whereas preference scaling involves measuring the degree to which someone likes or prefers a single stimulus.

Which of the Following Statements Is Not True About the Comparative