________ are one of two types of scaling techniques in which there is direct comparison of stimulus objects with one another.
A) Non-comparative scales
B) Preference scales
C) Comparative scales
D) None of the above

Question

Quizplus · Accepted Answer

Comparative scales involve direct comparison of stimulus objects with one another, while non-comparative scales do not. Preference scales, on the other hand, typically involve a ranking or rating of stimuli without direct comparison between them. Therefore, the correct answer is C - comparative scales.

________ Are One of Two Types of Scaling Techniques in Which