________ are one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.
A) Preference scales
B) Non-comparative scales
C) Comparative scales
D) None of the above

Question

Quizplus · Accepted Answer

Non-comparative scales are the type of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set. Preference scales and comparative scales are other types of scaling techniques but they involve making comparisons between stimulus objects. Therefore, the correct choice is B.

________ Are One of Two Types of Scaling Techniques in Which