Which of the following is a type of comparative scale?
A) constant sum
B) itemized rating
C) continuous rating
D) both A and C

Question

Quizplus · Accepted Answer

A constant sum scale is a type of comparative scale where respondents allocate a fixed number of points, usually 100, among several attributes or items based on their relative importance or preference. This makes it easier to compare and rank different attributes or items based on their scores. Itemized rating and continuous rating scales are types of non-comparative scales, where respondents rate individual items or attributes independently without any reference to other items or attributes.

Which of the Following Is a Type of Comparative Scale