If in test marketing a new product, the researcher ensures that the product is positioned in the correct aisle in each store and obtains the right level of store acceptance and all commodity volume distribution, more than likely, the researcher used to help control for extraneous variables.
A) design control
B) randomization
C) statistical control
D) matching

Question

Quizplus · Accepted Answer

The Answer is A

If in Test Marketing a New Product, the Researcher Ensures