A design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Two groups of respondents would be recruited on the basis of convenience. Only the experimental group would be exposed to the TV program containing the test (Sears) commercial. Then attitudes toward the department store of both the experimental and control group respondents would be measured. The effectiveness of the test commercial is measured as O₁- O₂. A) pretest- posttest control group B) one- shot case study C) static group D) one- group pretest- posttest

Question

Quizplus · Accepted Answer

The design described is a static group comparison, where one group is exposed to the treatment (test commercial) and the other is not, and then both groups are measured.

A Design to Measure the Effectiveness of a Test Commercial