Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) The cost of the online focus group is much less.
C) Only people that have and know how to use a computer can participate.
D) Researchers can re- contact group participants at a later date.

Question

Quizplus · Accepted Answer

Online focus groups require participants to have access to and knowledge of using a computer, which can exclude certain demographics, making it a disadvantage rather than an advantage.

Which of the Following Statements Is Not an Advantage of Online