When conducting international marketing research, focus group moderators should not only be trained in focus group methodology but should also be familiar with the of the country.
A) language
B) patterns of social interaction
C) culture
D) all of the above

Question

Quizplus · Accepted Answer

Focus group moderators need to understand the language, social interaction patterns, and culture of the country to effectively conduct research and interpret responses accurately.

When Conducting International Marketing Research, Focus Group Moderators Should Not