Descriptive research is conducted for all of the following reasons except .
A) to determine the degree to which marketing variables are associated
B) to understand which variables are the cause and which variables are the effect of a phenomenon
C) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
D) to determine the perceptions of product characteristics

Question

Quizplus · Accepted Answer

Descriptive research is not designed to determine causality, which is the focus of causal research. It aims to describe characteristics or functions, not to establish cause-and-effect relationships.

Descriptive Research Is Conducted for All of the Following Reasons