is the most used descriptive design in marketing research.
A) Cross- sectional design
B) Exploratory design
C) Longitudinal design
D) None of the above

Question

Quizplus · Accepted Answer

Cross-sectional design is the most commonly used descriptive design in marketing research as it involves observing a defined population at a single point in time or over a short period, making it efficient for collecting data on current conditions or attitudes.

Is the Most Used Descriptive Design in Marketing Research