is defined as the official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research design, data collection methods, data analysis methods, and reporting methods.
A) The marketing research problem
B) The critical path method
C) The marketing research proposal
D) Research design

Question

Quizplus · Accepted Answer

The marketing research proposal is the document that outlines the planned marketing research activity, including the research problem, approach, design, data collection, analysis, and reporting methods.

Is Defined as the Official Layout of the Planned Marketing