Which of the ways below is not a way in which preference data might be obtained?
A) asking respondents to rank brands from the most preferred to the least preferred
B) asking respondents for preference ratings for the various brands
C) asking respondents to make paired comparisons and indicate which brand in a pair they prefer
D) asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale

Question

Quizplus · Accepted Answer

Preference data is typically obtained by directly asking respondents about their preferences, such as through rankings, ratings, or paired comparisons. Option D involves rating similarity, which is not a direct measure of preference.

Which of the Ways Below Is Not a Way in Which