Which is an advantage of the direct approach to collecting perception data?
A) It is easy to identify respondents with homogeneous perceptions.
B) The respondents can be clustered based on the attribute ratings.
C) The researcher does not have to identify a set of salient attributes.
D) It is easier to label the dimensions.

Question

Quizplus · Accepted Answer

The direct approach allows researchers to collect perception data without needing to pre-identify a set of salient attributes, making it more flexible and less constrained by initial assumptions.

Which Is an Advantage of the Direct Approach to Collecting