Which statement is true about the full- profile approach to constructing conjoint analysis stimuli?
A) It is possible to reduce the number of paired comparisons by using cyclical designs.
B) The advantage of pair- wise is that it is easier for the respondents to provide judgments on the paired comparisons.
C) The disadvantage of pair- wise is that it requires more evaluations than the full- profile approach.
D) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.

Question

Quizplus · Accepted Answer

Fractional factorial designs allow for a reduction in the number of profiles needed in a full-profile conjoint analysis by systematically selecting a subset of combinations that still provide enough information to estimate the main effects.

Which Statement Is True About the Full- Profile Approach to Constructing