The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does α_ijrepresent? U(X) = M Σ I=1 Ki _Σ^αij^Xij j=1 A) 1 if the jth level of the ith attribute is present, or 0 otherwise B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2,...m) C) number of attributes D) number of levels of attribute i

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α_ij represents the part-worth contribution or utility associated with the jth level of the ith attribute in conjoint analysis.

The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between