Which statement is not true about formulating the conjoint analysis problem?
A) Once the salient attributes have been identified, their appropriate level should be selected.
B) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
C) Attributes selected should be salient in influencing consumer preference and choice.
D) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

Question

Quizplus · Accepted Answer

Conjoint analysis focuses on understanding consumer preferences by evaluating the importance of different attributes and their levels, rather than describing similarity between objects.

Which Statement Is Not True About Formulating the Conjoint Analysis